of Visual Communication
Scholastika is a private college of visual communication offering education in design, fine and applied arts. Since 2015, Scholastika gained the status of a college and is thus certified to grant an Associate Degree (DiS.). It is one of the few colleges in the Czech Republic with lecturers who are the most prominent practicing designers in the country such as the creative trio OKOLO, designers Jan Čapek and Vít Zemčík and thus offers students an unprecedented knowledge and practical experience as well as opportunities to exhibit at various galleries and design fairs. The vibrant learning environment with visits to artists studios, hands-on approach and experienced professionals prepares the student for the competitive market today.
Study programmes are founded on practical experiences of lecturers, acknowledged professionals of the local and international art scene. An innovative approach to classes offers practical methods and a high-quality technical background.
Among the study characteristics is the accent on independent thinking and freedom while exploring one’s own specialisation. Students strengthen their competitiveness in the market thanks to the practical approach and contact with potential future employers, technical background and community at school.
As part of the studies students are trained to work with different typefaces for magazines, newspaper, books, posters and other media. The course shall not educate mere human tools mastering software and hardware. During the studies students gradually gain overview and context of a particular area of visual art, typography and design. They learn to explain and justify their work with solid arguments and present accordingly. Graduates will be able to think individually and critically about a particular issue and gain an awareness of the subject as a whole.
Students are taught in graphic design programmes such as Adobe InDesign, Adobe Photoshop, Adobe Illustrator. Classwork is complemented with practical work in studios, workshops and thematic lectures by professionals. Competitiveness of graduates springs from their abilities to explain their own thoughts and chosen methods, a skill as crucial as the creation alone.
Ranging from technological level of production and material limitations through the correct understanding of product functionality to creating promotional and marketing campaigns, graduates are able to master more elaborate foundations of product design technologies and patterns. Graduates are highly skilled in presenting their work, while using the right professional terminology. Apart from the work with the newest technologies and software (3D scan and Rapid Prototyping), graduates are able to use their knowledge of materials such as iron, wood, glass, ceramics and/or plastic in their creative processes. Furthermore, they can perfectly navigate in the contemporary designer discourse, history of design, definitions of current trends and understand the characteristics of international design centres.
Animation, video and visual effects using modern technologies and media – motion design embodies the main stream of contemporary visual communication today. The “graphics in motion” helps students to communicate in a simple way and create engaging and emotional messages. Under the lead of Vít Zemčík from the Oficina studio and the video maker Emil Gallík, students learn how to create moving graphic projects for advertisement, film and other media. The study programme Motion Design is answering a strong demand in the market. Successful graduates will gain the possibility to work in TV and film production, internet video platforms and/or studios of mobile application development. Motion design presents everything from creating Facebook animations to large laser projections.